Graphy
makes one of the easiest and most beautiful tools for creating charts and visual data, designed to work well with AI (LLMs). They provide tools (SDK and API) that let you make editable, story-like charts directly in your app or product.
Over 500,000 people use Graphy, including fast-growing AI companies like Gamma, which switched to Graphy after trying for 2+ years to make their own charts.
The company is supported by investors like Coatue, General Catalyst, Northzone, and Seedcamp.
Below is the logo I originally created for them about 8 years ago.
Over 500,000 people use Graphy, including fast-growing AI companies like Gamma, which switched to Graphy after trying for 2+ years to make their own charts.
The company is supported by investors like Coatue, General Catalyst, Northzone, and Seedcamp.
Below is the logo I originally created for them about 8 years ago.
The team felt their existing logo no longer reflected who they are today.
So, I was asked to create a logo that communicates ‘charts’ more clearly, with a stronger tech feel - something both memorable and authentic.
Graphy team had a clear sense of the direction they wanted to take, while remaining open to creative interpretation. I explored a range of concepts - playful versus refined, metaphorical versus literal, wordmark versus more traditional marks. With each iteration, we gained a clearer understanding of what the final identity should be.
Graphy team had a clear sense of the direction they wanted to take, while remaining open to creative interpretation. I explored a range of concepts - playful versus refined, metaphorical versus literal, wordmark versus more traditional marks. With each iteration, we gained a clearer understanding of what the final identity should be.
This was a highly collaborative project, where the overall direction was shaped together. While that’s not always the case, it works especially well when the client and their team are actively involved and engaged throughout the process.
After a long search, a version finally appears - one we don’t immediately recognize or accept. But just a day later, we can no longer imagine a better solution.
After a long search, a version finally appears - one we don’t immediately recognize or accept. But just a day later, we can no longer imagine a better solution.
Then comes a long discussion about the logic of the lockup, the stroke weight, the inverted version, and the balance between rounded and sharp angles.
