Logo Design Process:

Every project and client is unique, so the points described below are not mandatory protocol. As an artist, I prefer to experiment and customize the design process accordingly.

1. The Task

Be verbose. I need the same level of sincerity that one might share with a therapist 👀️. I'm not expecting you to be dishonest, but comments such as "I have an idea, but I won't tell you because I'm afraid it will affect your creativity" are completely inappropriate.

  • Please describe your project and provide essential information about your company, such as what you do and what you hope to achieve. Please also provide five main keywords that are relevant to your project.

  • Please explain the name of your project and provide its origin story, as well as any hidden meanings behind it.

  • Please provide the names of companies that are similar to yours and offer a comment on their brands.

  • Please share your own vision for the project. Don't hesitate to express your ideas or influence my creativity. If you have an image in mind, I would like to understand the meaning behind it and why it's important to you.  

Working with intermediaries is not always the best approach. It's important that the head of the company takes an active role in providing all necessary information. This ensures that we find the right solution in the shortest possible time and avoid going down the wrong path.

2. Deliverables

Let's discuss what you need beyond just a logo design. In most cases, I provide something like this.


3. The Offer

Now that I have a better understanding of the task, I can determine the price, timeline, and begin working on the project.

4. Researching

Will create a mood board, a collage of different images that refelect the way I feel/see the potential sollution and discuss it with the client. 

My main task is to pick up the best fitting symbol or combination of symbols that would clearly reflect the essence of the company. Even when creating an abstraction I will rely on a certain visual meaning. 

These discussed will provide the information needed to step fordward.

5. Prototyping

Conceptualizing ideas  and executing them digitally  – approximate fonts, unpolished marks. Around 3 concepts in the first pool of ideas will be presented.

Usualy I present the concepts exclusively in a clean and flat way. I find that the logo must look good on its own.  Mockuping is a rare thing to practice but is also possible. 

7. Refining

Keep on discussing the ideas presented and deciding on which direction is better to move on, we refine existing solutions or search for new ones. 

Concepts can be published on a specialised forum where we can get additional constructive feedback. The opinion of third-party designers can make a huge contribution and the client should not fear an early publication of the design, on the contrary, it is a method to stake out the idea in the cyber space. 

8. Completion

When the right solution is found and all the design materials  has been accepted, the client sends the rest of the payment and I release all the agreed files.

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