Tjournal
An online publication platform and news aggregator with 4 million monthly traffic.
Long story short: We needed to improve their logo mark or create a new one, while maintaining continuity.
I explore:
An online publication platform and news aggregator with 4 million monthly traffic.
Long story short: We needed to improve their logo mark or create a new one, while maintaining continuity.
I explore:

Then Alexander Sobolev propose a different solution:

I propose adjusting the shape and proportions, lose the rounding and add a flat shadow:

The final touch is made by Anton Schneider by narrowing the shape of the shadow:

The result was best appreciated by one of the most famous and captious designers in Russia: