Tjournal (2018)
An online publication platform and news aggregator with 4 million monthly traffic.
Long story short: We needed to improve their logo mark or create a new one, while maintaining continuity.
I explore:
An online publication platform and news aggregator with 4 million monthly traffic.
Long story short: We needed to improve their logo mark or create a new one, while maintaining continuity.
I explore:
![](https://freight.cargo.site/t/original/i/8c5e6e182ae93763f9ad880f36091925212412fedc4cfdcc41dc062dfdde8f6c/tj-case.png)
Then Alexander Sobolev propose a different solution:
![](https://freight.cargo.site/t/original/i/2feed25687b2062fd38278b4f2d6f1ac83d3e3c7d41904ec86652d28f4737528/tj-logo-a.png)
I propose adjusting the shape and proportions, lose the rounding and add a flat shadow:
![](https://freight.cargo.site/t/original/i/50a7fa69e5e307ee8f02d9b76952f57a23e0fd92a0c895ef7754cd99f5cc3aaa/tj-logo-b.png)
The final touch is made by Anton Schneider by narrowing the shape of the shadow:
![](https://freight.cargo.site/t/original/i/e365a286faed548323779ea9a9321f1b38bd99561d212eaaeef7018022dddf37/tj-logo-final.png)
The result was best appreciated by one of the most famous and captious designers in Russia: