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Long story short: We needed to improve their logo mark or create a new one, while maintaining continuity.


I explore:

Then Alexander Sobolev propose a different solution:  

I propose adjusting the shape and proportions, lose the rounding and add a flat shadow:

The final touch is made by Anton Schneider by narrowing the shape of the shadow:

The result was best appreciated by one of the most famous and captious designers in Russia:

"So good, like I did it myself."

—  Artemy Lebedev

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